05 October 2011

Marketing to the Visually Impaired


The internet has made life a lot easier for hearing impaired travelers by effectively eliminating the need to talk to travel purveyors. 

For the visually impaired, however, it has been all downhill when it comes to accessibility. That a couple of lawsuits against airlines by visually affected customers have gone in favor of the carriers seems only to have added to their woes.

Early last month, in a closely watched case against JetBlue Airways, a California court ruled that airline websites and airport kiosks were not covered by the state's anti-discrimination law. That followed a disappointingly similar outcome to a case, also in California, in April against United Airlines. (Lawsuits by the visually impaired against websites date back to the internet's infancy when the National Federation of the Blind sued AOL in 1999). While prevailing in court may have been the carriers' proximate objective they would be ill-advised in not addressing the real needs of a very real revenue accretive market.

The World Health Organization estimates that there are 284 million people who are visually impaired worldwide of whom 39 million are blind with the remaining  245 having low vision. Recognizing the need and the market, some organizations and companies have adapted their products and services to cater to the niche market. Among them are talking set-top boxes for HDTV by the Australian company Bush Australia that use text to speech technology.

Read more at: 4Hoteliers

03 October 2011

Park for the visually impaired


Lions Park has a sensory garden path with signs in braille allowing people to learn more about the plants and landscape.


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Lions Park in South Everett is the first in the nation to use a state-of the-art system to help the visually impaired get around.

The 3.35 acre park, located at 7530 Cascade Dr. in Everett, features two, braille maps at main park entrances.

The park is renowned for its use of an audio wayfinding system which allows visually impaired people to download directions and narrative maps that direct them into and through the park.

Lions Park also hosts a sensory garden path with different signs in braille allowing people to learn more about the plants and landscape.

Users have appreciated the ability to download customized walking directions onto a smart phone, text reader, or mp3 player.